Tuesday, February 16, 2010

Before and After using Social Media

Everybody is looking for measurable results in social media.

Here's a sample of my company's experience - before engaging in social media the daily web traffic looked like your basic bell curve without too much action happening overnight (our time).

After engaging in social media and using the tools to communicate around the clock, we've seen a noticeable increase in traffic from other time zones (and an increase in orders from Asia, Australia, and Europe):

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